Academics

Course Catalog

UGRD > MKT > 403

Integrated Marketing Communication

Description:
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies.

Offered in:

2015 Fall

Section Class Number Weekly Schedule Time Instructor Location
01 3260 Th 04:00 PM - 06:45 PM Mun,Jungim W01-0006 More Info

2015 Spring

Section Class Number Weekly Schedule Time Instructor Location
01 1769 TuTh 11:00 AM - 12:15 PM Lin-Healy,Fern Haina S02-0065 More Info