Academics

Course Catalog

UGRD > MKT > 403

Integrated Marketing Communication

Description:
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies.

Offered in:

2016 Fall

Section Class Number Schedule/Time Instructor Location
01 3071 Th
04:00 PM - 06:45 PM
Mun,Jungim W01-0045
Session: Regular Academic Session
Class Dates: 09/06/2016 - 12/14/2016
Capacity: 35
Enrolled: 25
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 credits MGT majors only
Course Attributes:

2016 Spring

Section Class Number Schedule/Time Instructor Location
01 1709 TuTh
11:00 AM - 12:15 PM
Archard,Kathryn W01-0055
Session: Regular Academic Session
Class Dates: 01/25/2016 - 05/11/2016
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 credits MGT majors only
Course Attributes:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 1568 TuTh
02:00 PM - 03:15 PM
Mun,Jungim M03-0201
Session: Regular Academic Session
Class Dates: 01/23/2017 - 05/10/2017
Capacity: 35
Enrolled: 28
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 credits MGT majors only
Course Attributes: