Course Catalog

UGRD > MKT > 403

Integrated Marketing Communication

Description:
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies.

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 5101 TuTh
9:30 - 10:45 am
Mun,Jungim Y04-4160
Session: Regular
Class Dates: 09/05/2017
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registration requests starting 09/05/17.
Course Attributes:

2018 Spring

Section Class Number Schedule/Time Instructor Location
01 7256 TuTh
2:00 - 3:15 pm
Mun,Jungim Y04-4160
Session: Regular
Class Dates: 01/22/2018
Capacity: 36
Enrolled: 0
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only
Course Attributes: