UGRD > MKT > 403
Integrated Marketing Communication
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies.
9:30 - 10:45 am
Class Dates: 09/05/2017
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 08/07/17. Non-degree and non-partner program students may submit registration requests starting 09/05/17.
2:00 - 3:15 pm
Class Dates: 01/22/2018
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT students only