Course Catalog

UGRD > MKT > 441

Description:
Social media platforms like youtube, twitter or facebook have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. Social Media provide marketers with several important capabilities not present in most other media including interactivity and measurability. In this course, we will deal with the possibilities that Social Media can offer companies and how new e-services can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. In particular, we consider network theory, community research, and studies regarding user-generated content for insight or the management of communities. Special attention will be given to mobile services as well as the special characteristics of social media.

Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only

Offered in:

2017 Fall

Section Class Number Schedule/Time Instructor Location
01 4959 W
4:00 - 6:45 pm
Kunz,Werner Hermann M01-0207
Session: Regular
Class Dates: 09/05/2017 - 12/13/2017
Capacity: 35
Enrolled: 34
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only - This course is open to Management majors only. Non MGT major degree students in partner programs may register for this course starting 01/02/18. Non-degree and non-partner program students may submit registration requests starting 01/22/18.
Course Attributes:

2018 Spring

Section Class Number Schedule/Time Instructor Location
01 9875 TuTh
2:00 - 3:15 pm
Kunz,Werner Hermann M01-0213
Session: Regular
Class Dates: 01/22/2018 - 05/09/2018
Capacity: 40
Enrolled: 28
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes: