Course Catalog

UGRD > MKT > 478

Special Topics in Marketing

Description:
Addresses a specific topic in marketing. Special topics courses are offered as one-time supplements to the department's curriculum. Descriptions of special topics courses are available during advance registration.

Offered in:

2017 Spring

Section Class Number Schedule/Time Instructor Location
01 14020 M
17:30 - 20:15
Zurawicki,Leon M03-0204
Session: Regular
Class Dates: 01/23/2017
Capacity: 16
Enrolled: 1
Status: Open
Credits: 3/3
Class Notes: Brain of the Consumer Advances in medical technology during the last 15 years have made it possible to study with a far greater accuracy the neural bases of feeling, thinking, decision-making and behaving. The progress in neuroscience has implications for the analysis of buyers\' decisions and conduct. The objective of the course is to introduce students to the most recent observations explaining how consumers act in response to personal and situational factors as manifested through neurobiological reactions. Understanding whether and why people act in not-co-rational ways as theoretically assumed is very important for developing a realistic perspective on various marketing phenomena. After reviewing existing psycho-sociological concepts as they have been typically presented in marketing textbooks, and adopting the approach of grounded theory, we will discuss findings from neuroscience that help explain individual and family consumption decisions.|
Pre Requisites:
Course Attributes:
02 14845 Tu
17:30 - 20:15
Manning,Bryan Dennis W01-0010
Session: Regular
Class Dates: 01/23/2017
Capacity: 30
Enrolled: 28
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites:
Course Attributes: