Gerry Aksu
Biography
Dr. Aksu is an Assistant Professor in the Marketing Department. She was previously a postdoctoral research fellow at the Carroll School of Management at Boston College.
Dr. Aksu’s research focuses on how consumer characteristics and social context shape the way consumers perceive and evaluate brands and make consumption decisions. Her research spans two core streams: sustainable and ethical consumption, and brand perceptions and evaluations.
Area of Expertise
Consumer Behavior, Branding, Sustainable and Ethical Consumption
Degrees
PhD in Marketing, Rutgers University
MBA in Marketing Management, Pace University
BS in Management, Binghamton University and Middle East Technical University (Turkey)
Professional Publications & Contributions
Aksu, G. Ceren (Gerry), Ozum Zor, and Gergana Nenkov (2026), “People or Planet? Consumer Responses to Socially and Environmentally Responsible Brands,” 37 (1), Marketing Letters (First two authors contributed equally)
Aksu, G. Ceren (Gerry), Alokparna (Sonia) Monga, and Vanitha Swaminathan (2025), “Brand Relationships and Self,” in Routledge Companion to Identity and Consumption (2nd ed.), eds. Russell Belk and Ayalla Ruvio, Routledge, 403-414.
Aksu, G. Ceren (Gerry), Aylin Cakanlar, and Gergana Nenkov (2025), “Live Out of a (Used) Suitcase: Residential Mobility and Second-Hand Product Consumption,” Proceedings of the European Marketing Academy, 54th, (124218).
Cakanlar, Aylin, and G. Ceren (Gerry) Aksu (2024), “Exploring Consumer Behavior in the Circular Economy: The Role of Consumer, Message and Platform Characteristics,” special session in Advances in Consumer Research, 52, 779-784.