Healthcare Marketing, Social Media Marketing, Entertainment Marketing, and High-Technology B2B Marketing, Methodologies: Marketing Analytics, Applied Econometrics, Industrial Organization

PhD in Marketing, University of Arizona
Master of Economics, Jinan University
Bachelor of Economics, Shandong University of Finance and Economics

• Yu, Shan, Mrinal Ghosh, and Madhu Viswanathan “Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services”. Journal of Marketing Research. 2022; 59(3):659-673.

Marketing Principles

Grants, Honors, and Awards:

• Dissertation Grant ($8,500) from Center for Management Innovations in Health Care, University of Arizona, 2015
• Lisle & Roslyn Payne Outstanding Doctoral Student Award, University of Arizona, 2014
• Fellow, AMA Sheth Foundation Doctoral Consortium, 2014
• Fellow, 31^st and 33^rd Annual University of Houston Doctoral Symposium, 2013, 2015