Shan Yu
Area of Expertise
Healthcare Marketing, Social Media Marketing, Entertainment Marketing, and High-Technology B2B Marketing, Methodologies: Marketing Analytics, Applied Econometrics, Industrial Organization
Degrees
PhD in Marketing, University of Arizona
Master of Economics, Jinan University
Bachelor of Economics, Shandong University of Finance and Economics
Professional Publications & Contributions
- Yu, Shan, Mrinal Ghosh, and Madhu Viswanathan “Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services”. Journal of Marketing Research. 2022; 59(3):659-673.
Additional Information
Media
- NPR - Academic Minute Podcast: Are Money-Back Guarantee Programs by IVF Clinics Marketing Gimmicks? 07/21/2022 This podcast has been reprinted in multiple media channels such as Inside Higher Ed, AAC&U, Clear Publicist, News Wise, etc.
Courses Taught
- MKT 301: Principles of Marketing
Grants, Honors, and Awards:
- Dissertation Grant ($8,500) from Center for Management Innovations in Health Care, University of Arizona, 2015
- Lisle & Roslyn Payne Outstanding Doctoral Student Award, University of Arizona, 2014
- Fellow, AMA Sheth Foundation Doctoral Consortium, 2014
- Fellow, 31st and 33rd Annual University of Houston Doctoral Symposium, 2013, 2015