Faculty & Staff Directory
Shan Yu
Title: Assistant Professor
Email: Shan.Yu@umb.edu
Department: Marketing
Areas of Expertise
Healthcare Marketing, Social Media Marketing, Entertainment Marketing, and High-Technology B2B Marketing, Methodologies: Marketing Analytics, Applied Econometrics, Industrial Organization
Degrees
PhD in Marketing, University of Arizona
Master of Economics, Jinan University
Bachelor of Economics, Shandong University of Finance and Economics
Professional Publications & Contributions
Additonal Information
Media:
- NPR - Academic Minute Podcast: Are Money-Back Guarantee Programs by IVF Clinics Marketing Gimmicks? 07/21/2022 This podcast has been reprinted in multiple media channels such as Inside Higher Ed, AAC&U, Clear Publicist, News Wise, etc.
Courses Taught
Marketing Principles
Grants, Honors, and Awards:
- Dissertation Grant ($8,500) from Center for Management Innovations in Health Care, University of Arizona, 2015
- Lisle & Roslyn Payne Outstanding Doctoral Student Award, University of Arizona, 2014
- Fellow, AMA Sheth Foundation Doctoral Consortium, 2014
- Fellow, 31st and 33rd Annual University of Houston Doctoral Symposium, 2013, 2015