UMass Boston

Shan Yu

Department:
Marketing
Title:
Assistant Professor

Areas of Expertise

Healthcare Marketing, Social Media Marketing, Entertainment Marketing, and High-Technology B2B Marketing, Methodologies: Marketing Analytics, Applied Econometrics, Industrial Organization

Degrees

PhD in Marketing, University of Arizona
Master of Economics, Jinan University
Bachelor of Economics, Shandong University of Finance and Economics

Professional Publications & Contributions

Additonal Information

Media:

Courses Taught

Marketing Principles

Grants, Honors, and Awards:

  • Dissertation Grant ($8,500) from Center for Management Innovations in Health Care, University of Arizona, 2015
  • Lisle & Roslyn Payne Outstanding Doctoral Student Award, University of Arizona, 2014
  • Fellow, AMA Sheth Foundation Doctoral Consortium, 2014
  • Fellow, 31st and 33rd Annual University of Houston Doctoral Symposium, 2013, 2015

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