UMass Boston


Sun Young Whang

Management Science & Info Sys
Assistant Professor
McCormack Hall Floor 05

Area of Expertise

Metaverse, Virtual Reality, Institutional Work, Identity Work, Qualitative Method, Netnography, Social Media


PhD, University of Oklahoma

MS, Yonsei University Graduate School of International Studies, South Korea

BA, Yonsei University, South Korea

Professional Publications & Contributions

Whang, S. Y., & Miranda, S. (2023). The Metaverse Church: Institutional Work Toward Forging Actor Networks for Network Innovations. In Academy of Management Proceedings (Vol. 2023, No. 1, p. 10952). Briarcliff Manor, NY 10510: Academy of Management.

Matthews, M., Sun-Young (Sunny) Whang, Nitiema, P., Sikhondze, B. L., & Wang, D. (2021). Leaders in Extreme Contexts: An Exploratory Analysis of US Leaders' Tweets. In Proceeding of Americas Conference of Information Systems (AMCIS).

Shaft, T., Tian, A. C., & Whang, S. Y. (2020). Anxious and Angry: A Replication Investigating the Effects of Emotions on Perceptions of Online Review Helpfulness. AIS Transactions on Replication Research 6 (1), 17.

Additional Information

Courses Taught

Relational Databases, Database Management, Computer-based Information Systems, SAP ERP Systems


Dr. Sun Young (Sunny) Whang studies institutional and identity work in the Metaverse at both organizational and individual levels. Her recent scholarship focuses on qualitative ethnography to explore social phenomenons in the newly emerging virtual worlds. She earned her bachelor's degree in Economics and her Master of International Studies degree in International Trade and Finance. Prior to pursuing her doctoral studies, she created and operated the KUBS Worldwide Business Research Rankings at the Center for Business Research Analytics of Korea University Business School. She also was a programme manager running KOICA government training programs on LDC's economic development at a private research and consulting institute.