Zachary Scola
Biography
Dr. Scola is an Assistant Professor in the Marketing Department. He is the Coordinator of the Sport Business major. Previously, Dr. Scola worked at the University of New Hampshire. His research focus is in Sport Marketing, specifically branding and sport fan behavior. Primarily examining the contexts of retro marketing and fantasy sport participants.
Degrees
PhD in Sport Management, University of Kansas (2019)
MSE in Sport Management, University of Kansas (2016)
BS in Sport Mangement, University of Wisconsin-La Crosse (2015)
Professional Publications & Contributions
Stark, D.R., Scola, Z., Bogina, A.C., Enamutor, O.S., & Gordon, B.S. (In Press). A qualitative examination of the social dynamics of long-standing fantasy sport leagues. Journal of Sport Behavior.
Gordon, B.S., Oja, B.D., Scola, Z., Paek, B., Dillard, R. (2025).Examining the impact of corporate social responsibility perceptions on consumer-based brand equity in the context of professional sport. International Journal of Business Administration, 16 (2).
Scola, Z. & Slavich, M. (2024). Back in style: The impact of nostalgia on sport fans’ feelings toward team apparel. Journal of Sport Behavior, 47 (3), 81-104.
Scola, Z., Dwyer, B., & Gordon, B. S. (2023). Time will tell: Examining the role of nostalgia in retro sport merchandise purchase intentions. Sport, Business, and Management, 13 (5), 548-562.
Scola, Z., Gordon, B. S., & Dwyer, B. (2022). Examining retro merchandise consumers in sport: Who prefers retro merchandise and why? Journal of Applied Sport Management, 14 (3), 20-27.
Scola, Z., Wilkerson, Z., & Gordon, B. S. (2021). Social representation of Native American imagery and mascots: Haskell Indian Nations University. Journal of Amateur Sport, 7 (2), 67-86.
Dwyer, B., Scola, Z., Drayer, J. (2020). Exploring the explicit and implicit appeal for retro sport logos. Sport Marketing Quarterly, 29 (4), 296-307.
Stensland, P. J., Scola, Z., & Gordon, B. S. (2020). Exploring out-of-market fans in an NFL fan club. Global Sport Business Journal, 8 (1), 105-123.
Stensland, P. J., Taniyew, O., Scola, Z., Ishaq, F., Wilkerson, Z., & Gordon, B. S. (2019). The ties that bind: Examining Division I athletics as a social anchor. Journal of Issues in Intercollegiate Athletics, 12, 287-313.
Scola, Z. & Gordon, B. S. (2019). Exploring retro marketing with sport marketing professionals. Sport, Business, and Management: an International Journal, 9 (3), 284-300.
Scola, Z., Gordon, B. S., & Bass, J. R. (2018). A qualitative examination of the motivations toward participating in KU basketball camping. Journal of Sport Behavior, 41 (4), 451-470.
Scola, Z. & Gordon, B. S. (2018). A conceptual framework for retro marketing in sport. Sport Marketing Quarterly, 27, 197-210.
Scola, Z., Stensland, P. J., & Gordon, B. S. (2018). Steeler nation in the Midwest: Exploring membership benefits for an out-of-market Pittsburgh Steelers fan club. Journal of Global Sport Management, 4 (4), 351-370.
Scola, Z., Schaeperkoetter, C. C., Lower, L. M., & Bass, J. R. (2017). “It’s just something engrained in them”: Examining organizational citizenship behaviors within campus recreation center employees. Managing Sport and Leisure, 22 (3), 197-213.