Areas of Expertise
Marketing Modeling, Social Network and Social Media
PhD, Marketing, University of Arizona
Masters in Marketing, Shanghai Jiao Tong University
BS, Business Administration, Huazhong University of Science & Technology
Professional Publications & Contributions
Awards and Grants
- Faculty Research Awards, College of Management, UMass Boston, 2018.
- “Popularity of Cultural Products in Online Social Media,"(principal investigator), Creative Economy Initiatives Fund , with Raymond Liu and Haiping Xu, University of Massachusetts, 2017-2018, $36,000.
Digital Marketing, Marketing Management, Principles of Marketing, Social Media Marketing, Marketing Research
- Social Media and Big Data
- Social Interactions and Social Network Analysis
- E-commerce and Digital Marketing
- Innovation and New Product Development
Reviewer: Journal of Marketing, Journal of Retailing, Decision Sciences, Journal of Brand Management, Journal of Organizational Computing and Electronic Commerce, Management Research Review