UMass Boston

Faculty & Staff Directory

Jurui Zhang

Title: Associate Professor

Phone: 617.287.7502


Department: Marketing

Areas of Expertise

Marketing Modeling, Social Network and Social Media


PhD, Marketing, University of Arizona
Masters in Marketing, Shanghai Jiao Tong University
BS, Business Administration, Huazhong University of Science & Technology

Professional Publications & Contributions

Additional Information

Awards and Grants
  • Faculty Research Awards, College of Management, UMass Boston, 2018.
  • “Popularity of Cultural Products in Online Social Media,"(principal investigator), Creative Economy Initiatives Fund , with Raymond Liu and Haiping Xu, University of Massachusetts, 2017-2018, $36,000.
Courses Taught

Digital Marketing, Marketing Management, Principles of Marketing, Social Media Marketing, Marketing Research

Research Interests
  • Social Media and Big Data
  • Social Interactions and Social Network Analysis
  • E-commerce and Digital Marketing
  • Innovation and New Product Development
Professional Activities

Reviewer:  Journal of Marketing, Journal of Retailing, Decision Sciences, Journal of Brand Management, Journal of Organizational Computing and Electronic Commerce, Management Research Review