UMass Boston

Manuscripts for the working paper series "Digital Marketing"

• WPl: Kunz, Werner; Liu, Raymond (2013): How Online Community Activities Affect Members’ Community Relationships: A Cross-Cultural Comparison of East and West.
• WP2: Jahn, Benedikt; Kunz, Werner (2013) A Brand Like a Friend - The Influence of Customer Engagement with Social Media Brand Pages on Brand Relationships and Loyalty Intentions.
• WP3: Jahn, Benedikt; Kunz, Werner; Meyer, Anton (2013): The Role of Social Media for Luxury-Brands - Motives for Consumer Engagement and Opportunities for Businesses.
• WP4: Jahn, Benedikt; Kunz, Werner; Munzel, Andreas (2013): The Power of EWorn.
• WP5: Kunz, Werner & Seshadri, Sukanya (2013): From Virtual Travelers to Real Friends: Relationship Building Insights from an Online Travel Community.
• WP6: Munzel, Andreas; Kunz, Werner (2014): Creators, Multipliers, and Lurkers: Who Contributes and Who Benefits at Online Review Sites.
• WP7: Munzel, Andreas; Kunz, Werner (2014): Sharing Experiences via Social Media as an Integral Part of the Service Experience.
• WP8: Jan Breitsohl; David Dowell; Kunz, Werner (2014): When One Plus One Isn't Two: The Importance of Focus and Governance in Online Consumption Communities.
• WP9: Obal, Mike; Kunz, Werner (2014): Cross-Cultural Differences in the Usage of Online Experts: The Influence of Power Distance and Individualism.
• WP10: Anderl, Eva; Kunz, Werner (2014): It Takes Two To Tango: Interaction Effects In Multichannel Online Advertising.
• WP 11: Werner Kunz, Lerzan Aksoy, Yakov Bart, Kristina Heinonen, Sertan Kabadayi, Francisco Villaroel Ordenes, Marianna Sigala, David Diaz, Babis Theodoulidis (2017): Customer Engagement in a Big Data World.
• WP 12: Munzel, Andreas; Kunz, Werner (2017): Serving in a Social Media World - How to React Online to Negative Word of Mouth.
• WP 13: Werner Kunz, Kristina Heinonen, Jos Lemmink (2019): Future Service Technologies – Is Service Research on Track with Business Reality?”
• WP 14: Vinh Lu, Jochen Wirtz, Werner Kunz, Stefanie Paluch, Thorsten Gruber, Antje Martins, Paul Patterson (2020): Service Robots, Customers, and Service Employees: What Can We Learn from the Academic Literature and Where are the Gaps?
• WP 15: Vignesh Yoganathan, Victoria-Sophie Osburg, Werner H. Kunz, Waldemar Toporowski (2021): Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications.
• WP16: Jochen Wirtz, Werner H. Kunz, Nicole Hartley, James Tarbit (2021): Corporate digital responsibility at the dawn of the digital service revolution.
• WP17: Valentina Pitardi, Jochen Wirtz, Stefanie Paluch, Werner H. Kunz (2022): “Service Robots, Agency, and Embarrassing Service Encounters."
• WP18: Arne De Keyser, Werner Kunz (2022): “Living and Working with Service Robots: A TCCM Analysis and Considerations for Future Research.
• WP19: Werner Kunz, Stefanie Paluch and Jochen Wirtz (2022): “Towards a New Service Reality - Human-Robot Collaboration at the Service Frontline."
• WP20: Victoria-Sophie Osburg, Vignesh Yoganathan, Werner Kunz, Shlomo Tarba (2022): Can (A)I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services

Digital Media Lab

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The Digital Media Lab is affiliated with UMass Boston's College of Management.