UMass Boston’s Brand & Marketing Experts
UMass Boston’s Division of Marketing and Engagement (M&E) serves as the primary source of university news, communications, marketing, branding, creative services, media relations, government relations, and community relations. M&E takes pride in celebrating our Beacon community, its accomplishments, diversity, and all the qualities that make UMass Boston great.
Helping You Achieve Your Marketing Goals
UMass Boston’s Marketing & Engagement Department can help you achieve all of your marketing goals. We provide clear, consistent, and professional marketing strategies and services using UMass Boston’s official brand and messaging.
Explore Our ServicesOur Services
Marketing & Engagement provides a variety of services to support University needs.
Marketing & Engagement Departments You'll Work With
- Communications: Oversees university news content and distribution, featured event calendar, and all media inquiries.
- Community Relations: Acts as the liaison between UMass Boston and surrounding communities, representing the university in community organizations and activities whose missions are closely aligned with that of the university.
- Creative Services: Oversees the university's visual and written brand; provides marketing, design, editorial, photo/video, and brand guidance for the university.
- Finance. Oversees M&E budget, purchasing, and contracts.
- Government Relations: A partnership with the Chancellor's Office.
- Marketing: Oversees all paid and organic marketing campaigns to boost prospect enrollment and university community engagement; manages top-level university social media.
- Website Services: Oversees the digital presence of the university, including the university's website and mobile app.
- WUMB: A non-commercial, public radio station broadcasting 24 hours a day, with a commitment to preserving and promoting folk music.
A Brand For the Times
The university's logo and visual identity reflect its unique and increasingly important place in the Commonwealth as a source of academic and research excellence, upward mobility, and social enlightenment and leadership.
Explore Logo & Brand Resources