UMass Boston

UMass Boston’s Division of Marketing and Engagement (M&E) serves as the primary source of university news, communications, marketing, branding, creative services, media relations, government relations, community relations. M&E strives to celebrate our Beacon community, its accomplishments, its diversity, and everything that makes UMass Boston great.

• Communications. Oversees university news content and distribution, featured event calendar, and all media inquiries.
• Community Relations. Acts as the liaison between UMass Boston and surrounding communities, representing the university in community organizations and activities whose missions are closely aligned with that of the university.
• Creative Services. Oversees the university's visual and written brand; provides marketing, design, editorial, photo/video, and brand guidance for the university.
• Finance. Oversees M&E budget, purchasing, and contracts.
• Government Relations. A partnership with the Chancellor's Office. For more, contact Assistant Chancellor Matt Fenlon, matt.fenlon [at] umb.edu, 617.287.7184.
• Marketing. Oversees all paid and organic marketing campaigns to boost prospect enrollment and university community engagement; manages top-level university social media.
• Website Services. Oversees the official university website, related websites, and digital integrations.
• WUMB. A non-commercial, public radio station broadcasting 24 hours a day, with a commitment to preserving and promoting folk music.

UMass Boston's official logo consists of two elements:

1. the logotype on the left that reads "UMass Boston," and
2. the visual identifier on the right. The visual identifier is a rounded square with a sharp top left corner—a shape we call the "squircle." Inside the squircle is a bold capital "B." The negative space around the "B" forms a lighthouse outline.

The UMass Boston logo is designed to signify that our campus is surrounded by Boston Harbor on three sides. The Beacon, another word for lighthouse, is our official mascot and a symbol of strength and guidance. If you look closely at the visual identifier, you'll see that it contains subtle references to waves and the letters "U" and "M" because UMass Boston is part of the University of Massachusetts system.