UMass Boston

Contemporary Marketing Certificate

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Get ahead. Learn to market for today’s audience.

UMass Boston's Contemporary Marketing graduate certificate program is designed to provide you with the skills and knowledge you need to succeed in today's competitive marketing landscape. Marketing is being redefined every day in a world of rapid innovation, fast-paced media, big data, and global competition, and the demand for outstanding marketing professionals has never been stronger. Through a combination of coursework and practical experience, you will hone your skills in areas such as market research, advertising, digital marketing, and branding.

*Course credit from a certificate will count toward a graduate degree should you choose to continue.

In this program, you will:

  • Learn the key concepts and principles of modern marketing, including market research, branding, advertising, and digital marketing
  • Analyze consumer behavior and market trends, and use this knowledge to develop effective marketing strategies
  • Gain hands-on experience with a variety of marketing tools and technologies, including social media platforms, search engine optimization, and customer relationship management software

Career Possibilities

Coordinate marketing initiatives and drive value for your organization as a marketing coordinator. Direct the development of enticing digital and print content as a creative director. Or, engage your audience with fun and interesting social campaigns as a social media manager. These are just a few of the possibilities.

Become a(n):

  • Marketing Specialist
  • Social Media Coordinator
  • Content Creator
  • Brand Manager
  • Marketing Analyst
  • Product Marketer

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Plan Your Education

How to Apply

Applicants must meet general graduate admission requirements in addition to the following program-specific requirements:

  • A bachelor’s degree from a regionally accredited U.S. institution of recognized standing or an international equivalent at the time of enrollment
  • A minimum, cumulative GPA of 2.75 on a 4.0 scale (or international equivalent) in all undergraduate work
  • Official transcripts for all institutions where you have earned more than 6 credits; if your transcript is in a language other than English, please include an English translation, validated by an official public translator
  • Statement of purpose
  • One (1) letter of recommendation
  • Statement of intent essay: This statement is your opportunity to show the graduate admissions committee why you wish to pursue graduate study, as well as your specific interest and goals.
  • If applicable, request official TOEFL, IELTS, PTE, or Duolingo scores. Please request IELTS scores to be sent to the University of Massachusetts Boston

Deadlines & Cost

Deadlines: June 1 for fall, October 1 (priority deadline) or December 1 (final deadline) for spring

Application Fee: The nonrefundable application fee is $75. UMass Boston alumni and current students that plan to complete degree requirements prior to graduate enrollment can submit the application without paying the application fee.

Program Cost Information: Bursar's website


Required Courses (12 Credits)

  • MBAMKT 671 - Marketing Research 3 Credit(s)
  • MBAMKT 673 - Marketing Communications 3 Credit(s)
  • MBAMKT 674 - International Marketing 3 Credit(s)
  • MBAMKT 691 - Social Media Marketing 3 Credit(s)

Elective (3 Credits)

Complete one from below.

  • MBAMKT 675 - Business to Business Marketing 3 Credit(s)
  • MBAMKT 685 - Brain of the Consumer 3 Credit(s)
  • MBAMKT 692 - New Product Development 3 Credit(s)

Graduation Criteria

Complete 15 credits from five courses including four required courses and one elective.

Additional course: Students without a business degree or have less than three years of experience in marketing must also complete MBAMKT 670 - Marketing Management.

Statute of limitations: Three years


Director of Graduate Program Operations Tara Norton [at]
(617) 287-7720

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