UMass Boston

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Marketing

Welcome to the Department of Marketing

UMass Boston's academic Department of Marketing within the College of Management is a group of faculty members who are dedicated to excellence in teaching and conducting high-quality research. Our classes are designed to prepare students with the skills and experience expected in the highly dynamic marketing field.

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Academic Programs

Undergraduate Programs

Management BS

  • ‚ÄčMarketing Concentration

Management Minor

Graduate Programs

About Our Department

The Marketing Department is committed to preparing students for successful careers in the marketing field. Our program provides a comprehensive education where students learn foundations for understanding consumers and effective marketing strategies, as well as the skills and knowledge required for the dynamic nature of the marketing discipline. Our courses are taught by faculty who are experts in their fields.

Our curriculum is designed to build fundamental knowledge and broaden students’ perspectives in various areas of marketing, from Principles of Marketing, Consumer Behavior, and Service Marketing to Digital and Social Media Marketing, Marketing Analytics, and Sports Marketing. Our program thoroughly prepares students with in-demand skills and hands-on experience to thrive and succeed in the fast-paced marketing world.

Our faculty is a group of active researchers producing high-quality and cutting-edge scholarship in the area of marketing. Their research has appeared in top marketing journals, including Journal of Business Ethics, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, and Marketing Science.

Resources

Department of Marketing

Raymond R. Liu
Department Chair and Professor of Marketing
College of Management
McCormack Building
Raymond.Liu@umb.edu
617.287.7739