Marketing Minor

Make people want what you're selling.

College of Management students reviewing stickies in the Venture Development Center

About the Program

Want to learn how to influence, persuade, and build brands? Add UMass Boston’s Marketing Minor and turn your creativity and strategy into in-demand skills.

You’ll dive into consumer behavior, digital marketing, branding, market research, and how to create campaigns that actually work. Whether you’re in business, communications, psychology, sports, or the arts, this minor teaches you how to connect with people and drive results.

In a world flooded with content, marketers who understand strategy and execution win. This minor gives you the tools to stand out in internships, jobs, and even your own side hustle.

Stop guessing. Start influencing.

Expand Your Studies

Current Undergraduate Students

The following criteria must be met to be accepted:

Complete MATH 134: Managerial Calculus
Complete one course in statistics (e.g., MATH 125, ECON 205, PSYCH 370, or SOCIOL 350)
Complete at least 12 credits at UMass Boston
Maintain a cumulative GPA of 2.75 with no incomplete grades

Students will not be accepted into the minor if all requirements are not met.

Declare or Change Your Minor Information

Prospective Undergraduate Students

Apply for admission to UMass Boston by completing an application. Start by reviewing the first-year and transfer application pages for important information about requirements, deadlines, and application status checks.

Apply as a First-Year Student

Apply as a Transfer Student

Program Details

Curriculum

Students must complete seven courses (21 credits) to earn the Marketing Minor. Courses cannot be taken on a pass/fail basis.

Current College of Management student? You may have already completed some of the required courses as part of your degree, which can count toward the minor.

Six Required Courses (18 credits)

BC 290 Professional Written Communication & Critical Analysis 3 credit(s)
MSIS 111L Managerial Statistics 3 credit(s)
MKT 301 Principles of Marketing 3 credit(s)
MKT 310 Data Analysis for Marketing Management 3 credit(s)

Three Electives (9 credits)

Choose two courses from the list below.

MKT 403 Integrated Marketing Communication 3 credit(s)
MKT 405 Internet Marketing 3 credit(s)
MKT 407 Services Marketing 3 credit(s)
MKT 408 Consumer Behavior 3 credit(s)
MKT 409 Customer Relationship Management 3 credit(s)
MKT 430 International Marketing 3 credit(s)
MKT 441 Social Media & E-Services 3 credit(s)
MKT 458 Marketing Analytics 3 credit(s)
MKT 465 Entrepreneurship Sales & Marketing 3 credit(s)
MKT 478 Special Topics in Marketing 3 credit(s)
MKT 479 Digital Marketing 3 credit(s)

It is highly recommended that any student considering or enrolled in the Marketing Minor seek regular advising in the Academic and Career Engagement and Success Center or from an advisor in their college.

For more information on curriculum, including course descriptions and degree requirements, visit the Academic Catalog.

Completion Requirements

Good Standing in the Minor: To have the minor listed on the official transcript, students must maintain a 2.0 average in the minor and receive no more than one D in the minor. The minor must be completed in the College of Management. A maximum of six transfer credits (2 courses) may be applied toward completion. Students dismissed from the minor for academic reasons may not appeal the decision or be readmitted to the minor.