Build your sports management career in Boston, a city where top teams and major athletic organizations shape everyday life. UMass Boston’s Sport Business BS is a forward-thinking undergraduate sports leadership program that provides hands-on experience, practical business skills, and industry connections to grow your career. The program prepares you to step into the sport industry with confidence and gives you the flexibility to explore career paths beyond sports.
Here’s your chance to:
Connect with industry experts and fellow students to advance your career.
Build expertise in sports business, marketing, and finance by working on practical, industry-based projects.
Apply core business principles alongside innovative marketing strategies to thrive in the evolving sports industry.
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industry partners offering networking, internships, and real-world opportunities
University Survey, 2025
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Boston is a major market for sports broadcasting, marketing, and sponsorships
Sports Media Watch
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number of College of Management alumni worldwide
University Survey, 2025
Fall Open House
Future Beacons! Join us for Fall Open House on October 24 or November 7. Prospective undergraduate students are invited to tour campus and learn how UMass Boston is made for you.
Explore diverse careers in sports business, and collaborate on real-world projects and strategy. The program includes tours of iconic local venues, hands-on event management and fan-engagement activities, and networking events and partnered projects with UMass Boston Athletics that prepare you for standout sports industry jobs.
Here’s where this degree can take you:
Sales
Events
Facilities
Sponsorship
Recreation
Promotion
Marketing
Example Employers of Program Graduates
Employers of UMass Boston's Sport Business BS program graduates include:
Student Stories
My experience in the Sport Business program has been nothing short of amazing. Being a student athlete at UMass Boston, having the opportunity to further explore my passion for sport in the many aspects of the business world, while having great professors and career opportunities has allowed me to set myself up for great future success in this industry. Through the long list of course selection and countless resources available in this program, I find myself very well equipped in Sport Business.
Hector P., Current Student
As someone who has grown up around sports my whole life, the sports business program helps me relate my interests to the marketing and analytical world. This program has been a great opportunity for me to learn more about a field I'm passionate about while also gaining new skills and concepts that are beneficial to my future career.
Joe L.
Plan Your Education
How to Apply
First Year Student Deadlines: Fall
Early Action I: November 1
Early Action II: January 1
Regular Decision: February 15
Transfer Student Deadlines:
Fall Semester (Domestic): June 15
Spring Semester: December 15
Please review the first-year and transfer apply pages for important information about application requirements, deadlines, and application status check.
Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. For additional information regarding tuition and fees, please visit the Bursar’s Office or send an email to Bursar@umb.edu.
MSIS 480 - Management Science and Information Systems Internship 3 Credit(s)
SCSM 450 - Service Operations Management 3 Credit(s)
CEHD Electives
SL 180 - Career Exploration and Development in the Sport Industry 3 Credit(s)
SL 201 - Sport in Society 3 Credit(s)
Required Capstone (3 Credits)
MGT 490 - Strategic Management 3 Credit(s)
Learning Outcomes
In this program, students will:
Gain a strong foundation in sport management principles, including organizational leadership, sports marketing, and event planning
Develop critical thinking and problem-solving skills through the application of theoretical concepts and practical experiences in sports-related contexts
Cultivate effective communication, teamwork, and interpersonal skills necessary for successful leadership and collaboration in sports settings
Graduation Criteria
Degree Requirements
If this is the student’s only or primary major, the degree requirements below must be completed for graduation. Seegraduation requirementsfor more information.
Complete 54 credits from 18 courses including three business foundation courses, eight management core courses, six sport business courses, and one capstone.
GPA:A minimum GPA of 2.0 is required from all major courses. Pass/fail:No more than one course taken pass/fail may be applied toward the major. Residency:All courses at the 300-level or higher applied toward the major must be completed at UMass Boston.
Contact
Contact the College of Management Undergraduate Programs
Learn more about BEST Boston (Business Engagement for Students). BEST Boston is UMass Boston College of Management’s 10-week paid consulting experience during the summer with local businesses.
This program is free for businesses, offering them talent to solve problems and create solutions while supporting education. It’s a win-win for students and businesses, boosting workforce and economic development in the Boston area and across Massachusetts.
