The Marketing bachelor's program at UMass Boston is an undergraduate marketing program that combines creativity, data, and strategy to prepare students for impactful careers. Students build a strong foundation in consumer behavior, branding, and marketing analytics while gaining hands-on, career-ready experience through projects with local businesses, nonprofits, and digital platforms. Study marketing in the heart of Boston, a hub for agencies, start-ups, and companies, and take advantage of internships, networking, and career opportunities in the city’s vibrant marketing scene.
Here’s your chance to:
Specialize in areas like digital and social media marketing, services marketing, analytics, and sports marketing and graduate with a portfolio of hands-on projects and the professional skills to launch your career.
Take advantage of marketing internships, networking, and career opportunities across Boston’s finance, technology, health care, and creative sectors, all from an urban, waterfront campus.
Apply your skills through programs like BEST Boston, tackling live marketing challenges with local businesses and organizations.
Benefit from dedicated advising, peer mentoring, and learning communities that help undergraduate marketing students from all backgrounds thrive in a rigorous, career-focused program.
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median annual wage for marketing managers
Bureau of Labor Statistics, 2024
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number of College of Management alumni worldwide
University Survey, 2025
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industry partners offering networking, internships, and real-world opportunities
University Survey, 2025
Fall Open House
Future Beacons! Join us for Fall Open House on October 24 or November 7. Prospective undergraduate students are invited to tour campus and learn how UMass Boston is made for you.
Get career guidance to help choose your courses, specialization, and career path. Gain experience through company visits, career fairs, and BEST Boston projects while applying your marketing skills to live marketing challenges. Peer mentors and the Office of Career Services help you build your résumé, sharpen interview skills, and make professional connections that launch your career.
Here’s where this degree can take you:
Marketing Manager
Digital Marketing Specialist
Brand Manager
Market Research Analyst
Sales Manager
Product Manager
Example Employers of Program Graduates
UMass Boston Marketing BS alumni launch careers at top companies in Boston and across the country, including these top employers:
Student Stories
The Marketing program has given me hands-on experience turning creative ideas into strategic storytelling campaigns, while building real leadership and proactive skills that directly translate to my career goals.
Luna A
As a commuter student, the College of Management helped me build resilience, patience, and confidence while forming meaningful connections with professors, alumni, and fellow students in the dynamic city of Boston. Through the program’s incredible resources and support, I was able to secure a full-time position after graduation and feel fully prepared for my career.
Caitlin D
Through a wide range of courses and projects, I built a solid foundation in marketing and research. At the same time, I gained practical experience through internships in communications, SEO, and digital marketing, and now work full-time at RMR Group as a marketing associate. A key factor in my success at UMass Boston was the guidance of supportive professors and mentors, who provided practical insights and encouraged me to apply classroom knowledge to real-world marketing experiences.
Anna M. ’25
Plan Your Education
How to Apply
Deadlines:
Early Action I: November 1
Regular Decision: June 15
Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. Click below to learn more about financial aid opportunities and deadlines.
Apply for Admission
Please review the first-year and transfer apply pages for important information about application requirements, deadlines, and application status check.
Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. For additional information regarding tuition and fees, please visit the Bursar’s Office or send an email to Bursar@umb.edu.
Building up relationships with customers & other stakeholders and communicating effectively with them.
Develop critical thinking and quantitative reasoning skills.
Demonstrate sound ethical reasoning skills.
Integrate understanding of issues concerning diversity and globalization in business management.
Graduation Criteria
Degree Requirements
If this is the student’s only or primary major, the degree requirements below must be completed for graduation. See graduation requirements for more information.
Complete 51 credits from 17 courses including three business foundation courses, eight management core courses, five marketing courses, and one capstone.
MAP Program: Students must complete the Management Achievement Program (MAP) as part of the major.
Pass/fail: No courses taken pass/fail may be applied toward the major. Residency: At least six courses for the management core must be completed at UMass Boston.
Contact
College of Management Undergraduate Programs McCormack Hall, 5th Floor, Room 610 (617) 287-7760
The UMass Boston AI Marketing Club is where creativity, technology, and strategy intersect. This student-led group at UMass Boston explores how artificial intelligence is transforming marketing and the way brands connect with people. Members experiment with cutting-edge tools, exchange ideas, and tackle real marketing challenges, building a community of students excited about the future of innovation in marketing.
