UMass Boston

Sport Business BS

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Turn Your Passion into a Career in the Business of Sports.

UMass Boston’s Sport Business BS program prepares students for a dynamic future in the sports entertainment industry. Study in Boston, where professional sports teams and industry leaders are woven into the fabric of the city. This program offers hands-on learning and powerful networking opportunities to help you make your mark in the world of sports business.

In this program, you will:

  • Build valuable connections with industry leaders and peers to launch your career.
  • Develop a deep understanding of sports business management, marketing, and finance through real-world projects and experiences.
  • Combine traditional business principles with cutting-edge marketing strategies to prepare for the ever-evolving world of sports business.

Career Possibilities

Position yourself as a top candidate for a variety of exciting career paths in the sports business industry, from management and marketing to finance or specialized fields.

Step into roles like these:

  • Sports Sales or Sponsorship Coordinator
  • Sports Marketing or PR Manager
  • Athletic Director
  • Coach or Scout
  • Finance Specialist

Plan Your Education

How to Apply

Apply for Admission

Please review the first-year and transfer apply pages for important information about application requirements, deadlines, and application status check.

Apply as a First-Year Student

Apply as a Transfer Student

Deadlines & Cost

Early action deadline: November 1; Regular Decision Deadline: June 15

Financing Your Education

Become a Beacon and pursue your passion in UMass Boston’s diverse, supportive environment. Many students across our 200+ undergraduate and graduate programs receive financial aid—providing access to an education that’s exceptional and affordable. Click below to learn more about financial aid opportunities and deadlines.

Financial Aid Deadlines & Application Process 

Scholarships for First-Year & Transfer Students

For additional information regarding tuition and fees, please visit the Bursar’s Office or send an email to Bursar@umb.edu.

Curriculum

Required Business Foundation Courses (9 Credits)

  • MSIS 110 - Introduction to Computers and Information Systems 3 Credit(s)
  • MSIS 212 - Managerial Decision Making 3 Credit(s)
  • MSIS 111L - Managerial Statistics 3 Credit(s)

or

  • ECON 205 - Statistical Methods 3 Credit(s)

or

  • MATH 125 - Introductory Statistics 3 Credit(s)

or

  • PSYCH 370 - Statistics 3 Credit(s)

or

  • SOCIOL 350 - Social Statistics 3 Credit(s)

 

Required Management Core Courses (24 Credits)

  • AF 210 - Financial Accounting 3 Credit(s)
  • AF 211 - Managerial Accounting 3 Credit(s)
  • AF 301 - Introduction to Financial Management 3 Credit(s)
  • MGT 303 - Managing Organizations 3 Credit(s)
  • MGT 330 - Business Environments and Public Policy 3 Credit(s)
  • MGT 331 - Managerial Ethics and Social Issues 3 Credit(s)
  • MKT 301 - Principles of Marketing 3 Credit(s)
  • MSIS 301 - Operations Management 3 Credit(s)

Required Sport Finance Courses (12 Credits)

  • AF 405 - Sport Finance 3 Credit(s)
  • MGT 415 - Sport Entrepreneurship: Innovation, Design and Start-Up of Sport-Themed Enterprises 3 Credit(s)
  • MKT 425 - Sport Marketing & Sponsorship 3 Credit(s)
  • MSIS 435 - Sport Information and Analytics 3 Credit(s) 

Electives (6 Credits)

Complete two courses from below. One course must be from the list of CM Electives and one course must be from the list of CEHD Electives.

CM Electives

  • AF 330 - Business Law 3 Credit(s)
  • AF 480 - Accounting Internship 3 Credit(s)
  • IT 472 - Data Mining for Management Applications 3 Credit(s)
  • MGT 350 - Organizational Events Management 3 Credit(s)
  • MGT 480 - Management Internship 3 Credit(s)
  • MKT 407 - Services Marketing 3 Credit(s)
  • MKT 480 - Marketing Internship 3 Credit(s)
  • MSIS 480 - Management Science and Information Systems Internship 3 Credit(s)
  • SCSM 450 - Service Operations Management 3 Credit(s)

CEHD Electives

  • SL 180 - Career Exploration and Development in the Sport Industry 3 Credit(s)
  • SL 201 - Sport in Society 3 Credit(s)

Required Capstone (3 Credits)

  • MGT 490 - Strategic Management 3 Credit(s)
     

Learning Outcomes

In this program, students will:

  • Gain a strong foundation in sport management principles, including organizational leadership, sports marketing, and event planning
  • Develop critical thinking and problem-solving skills through the application of theoretical concepts and practical experiences in sports-related contexts
  • Cultivate effective communication, teamwork, and interpersonal skills necessary for successful leadership and collaboration in sports settings

Graduation Criteria

Degree Requirements

If this is the student’s only or primary major, the degree requirements below must be completed for graduation. See graduation requirements for more information.

University Requirements

College of Education & Human Development Requirements for Bachelor of Arts

Major Requirements

Complete 54 credits from 18 courses including three business foundation courses, eight management core courses, six sport business courses, and one capstone.

GPA: A minimum GPA of 2.0 is required from all major courses.
Pass/fail: No more than one course taken pass/fail may be applied toward the major.
Residency: All courses at the 300-level or higher applied toward the major must be completed at UMass Boston.

Contact

College of Management Undergraduate Programs
McCormack Hall, 5th Floor, Room 610
(617) 287-7760
upo@umb.edu

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New Balance Institute for Innovative Leadership in Sport

Learn more about The New Balance Institute for Innovative Leadership in Sport (I2LS), a partnership between New Balance and UMass Boston that supports this program.

Explore the New Balance Institute
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College of Management

Learn more about the faculty, research, and programs that make up our College of Management.

Explore College of Management