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Research & Impact
Faculty Research
Faculty in the Marketing Department regularly publish cutting-edge research in top academic journals, win external funding for their research, and receive awards for their scholarship. Here is a sample of recent accomplishments:
- Jochen Wirtz, Werner H. Kunz, Nicole Hartley, James Tarbit (2023): Corporate digital responsibility at the dawn of the digital service revolution, Journal of Service Research, Vol. 25 (forthcoming)
- Liu, A. X., Wang, Y., & Zhang, J. (2023). The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective. Journal of Interactive Marketing.
- Xie, G., Chang, H., & Rank-Christman, T. (2022). Contesting dishonesty: When and why perspective-taking decreases ethical tolerance of marketplace deception. Journal of Business Ethics, 175 (1), 117-133.
- Yu, S., Ghosh, M., & Viswanathan, M. (2022). Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services. Journal of Marketing Research, 59(3), 659-673.